Music for the 21st Century


1990 - 2023

about Welsford

Unlimited Skills for Super Projects.

We have successfully developed and produced artists from New Zealand to London, Los Angeles and New York for over 32 years.

We provide one-stop audio production, branding, creative web design, digital marketing and promotion for Labels, Artists, Venues and DJs.

With over three decades of experience, Malcolm has proven his ability to develop and promote artists, spanning from New Zealand to London, Los Angeles, and New York.

His mixes and production work can be heard on numerous global hits, including Christina Perri’s “Jar of Hearts,” which has amassed over 426 million views on YouTube alone.

The last major artist development was Adam Lambert, whose powerful vocals now lead the iconic band Queen.

Digital strategies that build larger engaged audiences.

Creative Design

Overall brand development. Art direction. Visually creative and unique websites.

Campaign Management

We manage every aspect of your campaign to deliver highly engaged fans without breaking the bank.


We specialise in highly targeted product promotion on all major digital platforms.


Our audience growth tools work in the background so you can focus on the music.

Who we work with

Some friends we've made along the way.