Connecting Artists with Venues & Fans

Artist Bookings & Tour Strategy
From Local Stages to Global Tours, Elevating Every Artist.
We connect artists with venues, festivals, and talent buyers, securing high-energy live performances that engage real audiences.
What We Do:
● Venue Outreach & Contracting
● Tour Planning & Coordination
● Artist Performance Strategy

Live Event Promotion & Ticket Sales
Turning Music into Sold-Out Shows.
Our targeted digital marketing strategies ensure packed venues and high-impact performances, driving ticket sales and audience growth.
Our Approach:
● Facebook & Instagram Ad Campaigns
● Event Promotion & Audience Targeting
● Maximising Engagement for Ticket Sales

Live Performance & Production
Flawless Sound, Unforgettable Shows.
We bring together top-tier production expertise, ensuring artists deliver the best sound, visuals, and crowd experience at every show.
Why Work With Us?
● Live Sound & Mixing Expertise
● Technical Production Support
● Seamless On-Stage Execution
Amplifying Artists & Audiences
With over 32 years in the industry, Welsford Music specialises in artist development, live performance strategy, and audience growth. We work with talent buyers, event organisers, and artists to create unforgettable live experiences while maximising ticket sales through digital marketing.
From Studio to Stage: Full-Service Music Solutions
Targeted campaigns, event promotions, and digital strategies that connect artists with engaged fans.
What We Do:
● Facebook & Instagram Advertising
● Live Event & Tour Promotion
● Digital Strategy for Audience Growth
From studio recordings to live sessions, we bring your music to life with top-tier production expertise.
Services Include:
● Studio Recording & Editing
● Full-Scale Music Production
● Sound Engineering for Artists
Custom soundtracks and compositions for films, commercials, and video content.
Perfect for:
● Film & TV Scores
● Commercial Jingles
● Video Game Soundtracks
Balanced, high-quality mixes that enhance clarity, depth, and impact across all platforms.
Our Approach:
● Multi-Track Mixing & Mastering
● Sound Enhancement & Refinement
● Optimised for Streaming & Live Performance
A Legacy of Music Excellence
For over three decades, Malcolm has played a pivotal role in developing and promoting artists, shaping the sounds of New Zealand, London, Los Angeles, and New York.
His production and mixing expertise can be heard on global hits, including Christina Perri’s “Jar of Hearts,” which has surpassed 434 million YouTube views.
Malcolm’s last major artist development was Adam Lambert, whose powerful vocals now lead the legendary band Queen—a testament to his impact in the industry.
Digital Strategies That Drive Audience Growth & Engagement
Brand Identity & Recognition
Build a strong brand identity that attracts and retains fans.
Audience Expansion Strategies
Strategic campaigns designed to expand your audience & deepen engagement.
Data-Driven Audience Growth
Smart digital promotion that turns new listeners into lifelong fans.
Community & Fan Growth
Tools & strategies to grow, engage, and retain your fan base long-term.